The Grade is a new dating app that emphasizes quality over quantity and holds daters accountable for their behavior. The Grade uses an algorithm to expel low quality users, as we are focused on a high quality experience designed for the most desirable singles. The Grade analyzes user behavior on the Grade based on 3 categories – profile popularity, responsiveness, and message quality— and assigns a letter grade in each category ranging from A+ to F and a cumulative grade, which appear in the user's public profile for other users to see. Users who receive a cumulative "F" grade are considered "low quality" and are expelled from using the app.
The Grade enables you to view potential matches without sifting through what our algorithm has determined to be undesirable, inarticulate, hostile, and unresponsive people. Users are given instructions on how to improve their grades and receive a warning if they fall below a "C" grade.
Grades are entirely objective and are determined by a sophisticated algorithm that analyzes user behavior on The Grade. The profile popularity grade incorporates the quality of a user's profile to ensure that profiles have several photos and interesting content while also incorporating how often a user's profile is liked. The response rate grade is based on how often a user responds to messages and gets a response back. The message quality grade is based on the content of a person's message and checks for spelling mistakes, use of slang, and inappropriate words. The 3 categories combine to make up a user's overall grade, which is displayed for other users to consider.
The concept of The Grade was informed by substantial market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women on popular mobile dating apps, was that they were unhappy with the quantity of low quality daters and the frequency of inappropriate, hostile, and suggestive messages. The Grade holds users accountable for their behavior by expelling low quality users, and aims to create a community of desirable, responsive, and articulate daters.
The Grade is 100% free and currently only available on iOS.